The Effect of Shopping Motivation of Social Commerce on Purchase Intention
نویسندگان
چکیده
Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing strategy. The results in this study provided implications on social commerce business, service and consumer-oriented marketing strategy. The conclusion in this study provided implications on social commerce business, service and consumer-oriented marketing strategy.
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